Seo, as in Search engine optimization (optimisation for those of a UK english disposition) is the part art part science relating to on-site and offsite content, activity and marketing strategy which increases the SERPs position for a website when a internet searcher enters keyphrase. Or, as of the latest Google Hummingbird update, when a potential site visitor speaks the query in to their mobile, tablet or desktop PC, "voice search for the long tail and intent".
The main areas of specialist activity to execute a successful optimization strategy are on-site, both technical analysis and content quality evaluation, and off-site, brand presence and outreach acitivity to engage with your companies audience online. Social media being critical as a component of the external acitivity.
...as defined by Wikipedia
is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
Google's recent announcement that it will be obfuscating all keyword referral data going forward has created yet another occasion for (and perhaps the first occasion that really deserves) that age-old cry, "is SEO dead?"My response to the "is SEO dead" question is always the same: The Internet isn't going away, and neither is selling stuff. It's a pretty safe bet that online marketing is here to stay, and as long as search engines drive traffic to websites, marketers should be thinking about how to get the best audience and the most sales from that traffic. The optimal traffic from search engines, if you will.
Situation in the UAE, a federation of seven states, Dubai is not the capital (that is Abu Dhabi) but due to it's strategic positioning for business it is generally more well known. Having just secured World Expo 2020, Dubai continues to grow as the hub for MENA business operations. Pivotal for trade and tourism in the region it's development is only going to continue, with the region showing signs as being one of the leaders in emerging from the global economic crisis
The Trucial States of the Persian Gulf coast granted the UK control of their defense and foreign affairs in 19th century treaties. In 1971, six of these states - Abu Dhabi, 'Ajman, Al Fujayrah, Ash Shariqah, Dubayy, and Umm al Qaywayn - merged to form the United Arab Emirates (UAE). They were joined in 1972 by Ra's al Khaymah. The UAE's per capita GDP is on par with those of leading West European nations. Its high oil revenues and its moderate foreign policy stance have allowed the UAE to play a vital role in the affairs of the region.
Putting the above together for online marketing you have the hub for the Middle East in a growing market, fueling an increased value in ranking within the local version of all the major search engines. Has to be win, win for those involved in online marketing in the region! And who wouldn't want to live there:
To hit the ground running at "Usain Bolt" speed we are currently putting together what evolve be the pre-eminent digital team able to deliver enterprise based search solutions in both English and Arabic throughout the MENA region.
Mirroring the global positioning of Dubai as a hub we will be based there but provide services throughout the region - looking forward to our airmiles building up. (preferred carrier is Emirates, Hello Tomorrow).
Office location is not yet finalized but we are tempted by an office with a view in http://www.burjkhalifa.ae/en/, although it may be one of the more standard Dubai Business Free Zones, at least initially.
As all key personnel have already made their "money" in online activity, in particular affiliate marketing - we walk the walk, not just the talk - so we are going to choose the clients, not the other way around.
Not a common business plan for online activity but we bring the experience, clients bring the search marketing investment and everyone grows.
Performance, accountability, transparency and results all the way we say.
Again, rather strangely, we are not currently actively seeking clients, staff (freelancers or experts looking for jobs), training services or partners but we are always happy to start the conversation if our mission resonates with you.
Irrespective of SEO being an art or science our performance is subject to the whims of the search engines, Google mainly, and there is no-one site fits all. Any request for 5,10,100 keyphrases optimization will be politely declined* or subject to discovery: Are you building "build and burn" sites, agreeable to agressive marketing, or building a long term authoritative site with a focus on branding. We don't judge, different strokes for different folks but out of the gate the KPIs, strategies and intent are different.
*With up to 50% of searches never having being seen before, notprovided from referral data, localization, personalization and conversational search the days of basing a organic search marketing campaign on a numerical based keyphrase performance model have gone for good.